Therapists

Helping You Reach More Clients. Supporting Growth with Purpose.

In today’s digital-first world, people seeking therapy often begin their journey online—looking for someone who understands, who listens, and who can help. Whether you’re a solo practitioner, group therapy clinic, or specialised counsellor, your online presence is key to building trust and attracting new clients. At Block 24 Marketing, we design digital strategies that connect therapists with individuals, couples, and families actively seeking support—helping you grow your practice with intention and empathy.

Our process

01

Audience Discovery & Practice Positioning

We begin by gaining a deep understanding of your ideal client—whether you're focused on anxiety, trauma, relationships, or adolescent mental health. We analyse your local competition, conduct keyword research on the types of therapy people are actively searching for (“grief counselling near me”, “online CBT therapist”), and assess your current online presence. With this insight, we create a strategy that positions your practice as accessible, professional, and aligned with client needs.

02

Compassionate Online Presence & Setup

With your custom strategy in place, we move into optimisation. We refine your Google Business Profile with detailed service descriptions, therapist bios, appointment links, and calming imagery. Your website is updated (or developed) to reflect your specialisms, qualifications, and therapeutic approach. We also align all directories with consistent NAP details and launch local Google Ads campaigns and social platforms that foster trust and visibility.

03

Campaign Launch & Client Outreach

Our campaigns focus on connecting you with individuals ready to begin therapy. Through search ads targeting urgent emotional needs (“help with panic attacks”, “find therapist [City]”) and thoughtful social media content that de-stigmatizes therapy, we help potential clients feel safe and understood. We also help manage client reviews and feedback to reinforce your credibility and foster a supportive digital environment.

04

Review, Refine & Support Ongoing Growth

Therapy is about ongoing progress, and so is our marketing. We track how clients are finding and engaging with your practice—monitoring keywords, conversions, form submissions, and call volumes. You’ll receive clear monthly reports and regular strategy sessions to adapt your marketing based on seasonal needs, evolving client demographics, or new services such as virtual therapy or workshops.

Woman in a light blazer sitting on a plush chair, writing in a notebook, surrounded by indoor plants and a modern, calming interior, reflecting a therapeutic and supportive environment for mental health practices.
Elderly woman engaging in physical therapy with a male therapist, using a resistance band in a supportive rehabilitation environment.
Two women engaged in a therapy session, one taking notes while the other speaks, in a cozy, welcoming setting with a plant and modern furnishings, reflecting a supportive environment for mental health discussions.

Building Visibility for Therapy Practices

At Block 24 Marketing, we understand that people don’t just search for “therapy”—they search for solutions to real emotional challenges. We craft strategies that meet them where they are: looking for relief, understanding, or guidance. Whether they need couples therapy, trauma counselling, or teen support, we ensure your practice appears in those crucial moments when trust, clarity, and a calm, welcoming message are needed most.

Therapist engaging in a supportive conversation with a client in a cozy, welcoming office environment, emphasizing emotional connection and trust in therapy sessions.

Local SEO & Therapist Profile Enhancement

Therapy clients often choose based on emotional alignment and proximity. That’s why we implement precise local SEO tactics to help your practice rank well in searches like “relationship therapist [City]” or “depression counselling near me.” We optimise your Google Business Profile with client-focused information, booking options, practitioner photos, and a compassionate tone. We also manage your presence across trusted therapy directories like Psychology Today, ensuring consistency and credibility.

Therapist providing a calming massage to a client in a serene treatment room, emphasizing relaxation and emotional well-being in a therapeutic setting.

Google Ads to Reach Help-Seeking Clients

When someone is ready to talk, they’re likely to click on the first provider that feels safe and relatable. We design highly specific Google Ads targeting pain-point-driven searches such as “therapist for anxiety,” “help for stress at work,” or “virtual therapy options.” These ads are created with empathy and urgency in mind, leading users to a warm, informative landing page that encourages them to take that first step toward healing.

Therapist assisting a client with posture adjustment in a calming therapy room, emphasizing connection and support in mental health practice.

Building Trust Through Content & Connection

In therapy, connection is everything. We help you cultivate that connection online through content that educates, encourages, and builds rapport before the first session. From blog articles on mental health awareness to Instagram posts offering gentle reminders and coping strategies, we ensure your voice is authentic and approachable. We also help collect and showcase client testimonials (with full confidentiality in mind), building trust and comfort for prospective clients.

Ready to Grow Your Therapy Practice?

Let’s connect you with those who need you most.

Your presence online is more than just a listing—it’s a reflection of your care, your values, and your ability to help. At Block 24 Marketing, we work with therapists and wellness professionals to create marketing systems that bring in the right clients while preserving the sensitivity and integrity of your work. Whether you’re focused on private therapy, couples counselling, or group work, we help you grow without losing the personal touch.

Let's Talk

Let's talk:

+1 123-456-7890
+1 123-456-7890